Soundlounge was a unique event created to bring together professionals from the sound and advertising industries in Düsseldorf. We worked together with IT experts, to create a unique invitation that expressed the essence of this first-time event.
On the surface the poster appears to be like any other, a simple sheet of paper, but hidden beneath are audio receptors linked to micro-rear projection technology. An algorithm analyses sound frequency and volume to create the perfect reaction to ambient noise, transforming it into graphical impulses that reveal a message.
Additionally, we created a further execution for the opening of the Elbphilharmonie in Hamburg.
In 2017 this piece was also exhibited in “advertisment: the art of communication” at the city museum of Düsseldorf.
On the surface the poster appears to be like any other, a simple sheet of paper, but hidden beneath are audio receptors linked to micro-rear projection technology. An algorithm analyses sound frequency and volume to create the perfect reaction to ambient noise, transforming it into graphical impulses that reveal a message.
Additionally, we created a further execution for the opening of the Elbphilharmonie in Hamburg.
In 2017 this piece was also exhibited in “advertisment: the art of communication” at the city museum of Düsseldorf.
Soundlounge Poster 2016
Agency: BBDO / Proximity
Role: Art Direction / Designer
Award: The One Club for Creativity
Merits (2017)
Categories:
User Activation
Self-Promotion
Award: The Radio Advertising, Germany (2017)
Award: New York Festivals 2017 Finalist Award Winner
Agency: BBDO / Proximity
Role: Art Direction / Designer
Award: The One Club for Creativity
Merits (2017)
Categories:
User Activation
Self-Promotion
Award: The Radio Advertising, Germany (2017)
Award: New York Festivals 2017 Finalist Award Winner
